Applied Goalkeeping
summary
Describes how Yandex converts fuzzy product goals into measurable engineering work by building a side-by-side beauty metric for SERP visual changes, running real-user and synthetic frontend speed measurements, and creating an anti-bug metric that weights defects (1/10/100/1000) with a target of 20% monthly reduction and more internally found bugs. Explains the delivery cadence (two-week sprints, monthly greenlight syncs, quarterly check-ins, six-month reviews), warns against checkbox goals, and advocates using evolving metrics to guide development rather than blocking it.
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chapters (8)
- 0:00Introduction
- 4:20Why goals matter
- 7:28Goal lifecycle
- 10:03Measurable goals
- 19:45Yandex metrics examples
- 24:25Balancing goal-setting
- 34:01Summary
- 35:24Q&A
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