Poopy.life, Sandbox, and how we build products
summary
A product demo platform that starts as an internal tool becomes two products: poopy.life (free) and WP Sandbox (paid, ~11,000 active installs available) used to demo WP All Import and Oxygen. The team spends > $100k building an in-house platform, uses refund requests and demo non-buyers to find the features people actually need, launches a narrow MVP that does one use case well, and then creates landing pages and walkthrough videos for each new use case.
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chapters (12)
- 0:00Start
- 1:01What Do I Build
- 3:23Target Market
- 6:39Wpl Import
- 9:37Ignore all of Your Customers
- 14:56How Do You Find the People Who Almost Bought Your Products
- 15:35Product Demos
- 16:50Landing Pages
- 18:51The Post-Launch Feedback Loop
- 20:21Questions
- 20:48What Do You Use To Launch Your Product Demos
- 22:33The History behind Poopy Dot Live
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