Digital Plumbing and WordPress
summary
Claims that 35% no tracker and only ~5% mobile conversion create huge blind spots, then shows the plumbing that fixes them: install Google Tag Manager, fire Facebook Pixel and Google Analytics, push a structured dataLayer, and use Measurement Protocol to link anonymous GA client IDs to CRM records (Marketo) so an e‑book landing page + squeeze form actually associates emails with tracked sessions. Demoed flows include WooCommerce abandoned‑cart emails, FB custom audiences and lookalikes, and reporting that lets attribution and retargeting recover otherwise lost traffic.
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chapters (13)
- 0:00Start
- 7:02Why go through all the trouble?
- 7:51Top of Funnel (TOFU)
- 9:31Middle of Funnel (MOFU)
- 12:17Bottom of Funnel (BOFU)
- 15:13Installing in Wordpress
- 16:09Linking up the pipes
- 16:31What else can you do in GTM dataLayer?
- 17:42Scenario 1
- 18:12Email Marketing Tool - Google Analytics
- 19:34Scenario 2
- 21:06Scenario 3
- 23:16Conclusion