"Welcome and Opening Remarks"
summary
Fifth Where 2.0 conference marks a shift from maps to the use of location as context, noting that early moments included the release of Google Earth and Virtual Earth and the disappearance of A9. Mapping APIs and liberated data moved expectations from static maps to tracking and learning from user location; the next two days focus on location tracking and contextualizing maps, showing what tools are actually shipping and what insights they yield.
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