"Local Search: Funding Geo"
summary
CloudMade is pre-revenue and packages OpenStreetMap’s hyperlocal edits for niche app marketplaces; Yahoo! uses geodata to boost engagement and thereby ad CPMs; MapQuest reorganizes sponsored links, adds My Places synced web-to-mobile to treat one user across platforms and increase lifetime value; Nokia moves navigation from expensive subscriptions into device-bundled or point-of-sale purchases and free maps, warning that ad impressions must scale enormously to replace even a $3.99 app. Emerging revenue is lead gen—pay per walk‑in.
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chapters (13)
- 0:00Local search monetization
- 1:35Business models
- 3:00CloudMade’s mapping monetization
- 4:24Yahoo’s geo ads
- 5:49MapQuest’s ad revenue
- 8:58Balancing UX and revenue
- 9:19Nokia’s navigation monetization
- 12:30Mobile monetization
- 14:36Lead generation opportunities
- 16:22Unifying user monetization
- 18:09Data relevance in local apps
- 20:14OpenStreetMap’s hyper-local data
- 21:16Closing remarks