Grassroots Strategies for Building Buy-In for Digital Access
summary
George Mason frames accessibility as a decade‑long program not a one‑off fix and builds concrete systems: a university working group, a centralized captioning pipeline that led to Kaltura integration and student workers, document remediation service for Word PowerPoint PDF, procurement rules requiring VPATs, and automated monitoring with DubBOT dashboards plus Ally and SiteImprove. The program audits content, trains targeted faculty and instructional designers (paid $250 badges), reads over 100 settlement agreements, and reports measurable increases in managed captioning and remediated content.
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chapters (16)
- 0:00Grassroots digital access
- 1:18About George Mason University and the speaker
- 3:40Higher ed accessibility trends
- 10:53ADA Title II updates
- 13:39Practical access strategies
- 14:28Accessibility task force
- 22:00Digital accessibility policy
- 27:18Policy for new/existing content
- 32:48Accessibility as service
- 35:58Testing and remediation updates
- 38:23Content audit plans
- 41:06Enterprise audit solutions
- 43:04Public compliance notices
- 43:51Grievance process
- 45:51Annual accessibility training
- 52:41Q&A on buy-in
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