From Outsourcing to Your Own Product
summary
A practical roadmap for shifting from outsourcing to product: human-centered design methods that recruit and interview users, map customer journeys, run short sprints to ideate dozens of options, and prototype and test with real users using cheap pen‑and‑paper mocks. Concrete metrics and pitfalls: Romania sees >80% outsourcing, 98% of startups fail and 42% cite no market need, and new practices die within three weeks if not practiced. Deliverables: multiple (3–10+) validated concepts, quick iterations, and a decision framework tied to business desirability, feasibility and viability.
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chapters (15)
- 0:00Why design matters
- 5:22Design beyond trends
- 9:19From corporate to product design
- 13:53Outsourcing trap in tech
- 18:11Solutions trap in product dev
- 23:30Stop selling time, create value
- 26:43Why startups fail and how to avoid
- 31:13Forces driving org change
- 34:07Find the right problem first
- 38:04Ingredients for successful change
- 41:13Culture shapes your product
- 42:35Culture change hacks
- 45:47Design thinking tips
- 47:34Embed design daily
- 49:20Ask users the right questions
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