The Illusion of Speed
summary
Claim: perceived speed often beats real speed. Examples and numbers: placebo buttons — about 75% of NYC crosswalk buttons are disconnected; London Underground door buttons and a car sport button give illusion of control; Houston increases gate-to-claim walking distance by 6x to stop baggage complaints; postwar elevators use mirrors (now TVs) to occupy people; Blogger and coin machines add artificial delay and sounds; a 2001 study shows Amazon feels fastest while measuring slowest.
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chapters (7)
- 0:00The illusion of speed
- 0:36Real-world placebo buttons
- 1:21Perception in automotive
- 1:53Managing wait times
- 2:51Disney's line management
- 3:21Artificial delays for trust
- 4:06Perception in web design
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