The Rush of Speed — Actively Shaping User Perception
summary
Examines how to influence users’ perception of speed when actual performance can't be improved, using UI techniques rather than backend changes. Covers human perception and assumptions, proper use of progress indicators, and tactics like animations, content placeholders and optimistic UI elements to make waits feel shorter and turn waiting time into a positive part of the experience.
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chapters (9)
- 0:00User perception shaping
- 8:58Subjective time perception
- 19:19Active vs passive wait time
- 27:01Distraction magic
- 33:49CSS Critical Path optimization
- 38:26Skeleton loading tricks
- 40:19Change blindness
- 44:09Expectation and speed
- 46:14User companions
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