Trees and UX: Designing Customer Journeys for a Green Impact
summary
Treedom presents UX work that ties customer journeys to measurable green impact, reporting over 4 million trees planted and concrete results: an A/B pretotype of a Treedom Tour increased purchase propensity 2–3× and main funnel conversion reached 64%, while a redesigned gift flow achieved 91% conversion and cut customer care calls by ~47%. The team integrates customer care into product development and uses fake‑door tests and pretotyping to iterate quickly and fail fast.
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chapters (10)
- 0:00Introduction
- 1:04Tridom environmental impact
- 3:15E-commerce challenges
- 6:29E-commerce UX design
- 10:19Pretotyping ideas
- 15:28Pretotyping Tridom
- 17:38User listening team
- 20:27Gift flow redesign
- 23:40Sustainability communication
- 27:11Conclusion
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