Shifting gears: How to win with AR
summary
Panelists compare real projects and tools: Unity plus Vuforia drives marker, user-defined targets and model target workflows that let a Mini configurator run on an iPad Air 2 and swap wheels live; teams prototype in Unity, iterate with KISS tests and real-world lighting, solve occlusion and shader warping to anchor content, and use GLTF/USDZ and web AR hopes for easier cross-platform delivery. They stress a clear why, battery and performance limits, and on-device testing.
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chapters (11)
- 0:00Intro
- 1:52Why AR
- 5:18Best Practices
- 9:07AR affordances
- 15:06Future technologies
- 19:54Before Engine
- 23:33Before AR
- 26:30AR in Automotive
- 31:20User Experience
- 35:05Prototyping
- 37:45Technical challenges
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