Accelerating disruption in the automotive industry with Unity
summary
Shows deployed Unity projects: a real-time mobile configurator running on iPad Pro with a half‑million‑triangle car optimized (baked AO, atlases, vertex scale) and ported to VR and 4K kiosks; a model‑target AR of full‑size cars and miniatures using ARKit and Vuforia/PTC to repaint and layer vinyls in situ; a CAD‑tracked engine with AR for training that explodes parts and animates internals; asset bundles on cloud for easy updates, a dealer app used by ~27 reps that supports ~€700–800M in annual sales.
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chapters (18)
- 0:00Introduction
- 1:15Building an ecosystem
- 3:40W Motors
- 4:42Interactive configurator
- 5:46Virtual showroom
- 8:44Virtual car configurator
- 12:54Ultra Ultra
- 16:09Infiniti QX50
- 19:44Simplicity and scalability
- 21:07Mobile optimizations
- 22:39Model Target
- 24:19Scale
- 25:31All Your Friends
- 27:46Infinity
- 28:51Prototype
- 30:21Heatmap
- 31:04Engine Visualization
- 33:23Outro
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