Show impact on Company's topline by testing using KPI they understand
summary
Built a KPI dashboard for a denim D2C company that ties testing to revenue and cost savings, proving testing shifts from cost center to profit driver. Shows concrete wins: validation time cut from 48h to 4h, automation maintenance consuming ~80% of effort (and how reducing that frees capacity), and coverage expanded across geographies/browsers/languages. Correlates first‑pass percent and re‑executions to real cost, maps automation at API/microservice layers, and produces a clear ROI framework that secures continued budget.
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chapters (6)
- 0:00Introduction and purpose
- 1:59Business vs engineering metrics
- 3:45ROI framework for testing
- 8:00Correlating testing to business KPIs
- 14:44Key business functions to align with
- 16:30Conclusion and Q&A
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