Exploring Customer Data Platforms and Testing
summary
CDP explained as a single database that assigns real outcomes like a loyal shopper badge when a user buys >5 items in six months or a cart abandoned tag when checkout stops, with Tealium Tools generating trace IDs for each event. Testing uses Selenium to fire UI events and validate captured JSON, Apache NiFi or Talend for data validation, New Relic/Datadog for monitoring, and CI/CD to auto-run checks. Examples show automated badge assignment and triggered email workflows working end to end.
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chapters (8)
- 0:00Introduction and agenda
- 1:30What is a customer data platform
- 5:00Role of testing in CDP
- 6:45Tealium badge assignment demo
- 10:43Testing lifecycle in Tealium
- 12:30Testing tools and technologies
- 13:32Future of customer data platforms
- 14:55Conclusion and key takeaways
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