APEX: Find Your Ideal Line
summary
The talk maps racing apex strategy to team quality and gives concrete engineering and process moves: use Selenium automation and CI/CD pipeline work to cut lead time (example: down to 5 minutes) and enable weekly releases. It shows using Net Promoter Score and frequent customer sessions to steer priorities, presents Philips user experiments that uncovered UI failures, Ziggo’s two-week sales feedback loop updating backlog immediately, and Rabobank micro-sessions to speed refinement, arguing for small measurable experiments over vague platitudes.
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chapters (11)
- 0:00APEX racing intro
- 4:21Ideal racing line
- 7:15Teams choosing DevOps
- 10:08Shift-left testing
- 13:39Automated testing steps
- 16:50Customer feedback
- 20:06Quality in teams
- 22:54Visual management
- 25:47Process improvement
- 27:54Measuring NPS
- 30:46Finding DevOps line
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