KEYNOTE: If the Users Can’t Use It, It Doesn’t Work
summary
Shows concrete failures and concrete fixes: a password policy that rejects sane inputs, a U-Haul liability option that covers only $5,000 risking ruin, and tests that find mislabelled buttons and identical car descriptions. Demonstrates using a paper prototype and a Nelson Norman Group nngroup.com video, polling via sendsteps.me, and testing with five to ten users. Recommends precise, constructive error messages and iterative testing so the product actually does what users need.
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chapters (24)
- 0:00Keynote introduction
- 1:40Password admin usability
- 4:30Defining usability
- 7:25Data-driven design
- 9:13Poor usability effects
- 11:24Usability quiz
- 17:53Who are users
- 18:39ISO usability
- 20:09User experience versus usability
- 23:22Usable error messages
- 25:54Don’t make me think
- 26:15Paper prototype testing
- 33:20Usability testing principles
- 34:22Ryanair site test tasks
- 38:44Usability report steps
- 40:11User-centered design
- 42:40Challenging the highest paid person’s opinion
- 43:22Usability resources
- 44:48Audience feedback
- 46:50Summary
- 48:16Answering audience questions on usability issues
- 50:49UX testing responsibility
- 52:36Avoiding testing bias
- 54:02Final thanks and Q&A
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