Delivering Information in Context
summary
Argues that delivering information in context is the commercial differentiator, not another BI dashboard; claims the BI market is saturated — calls it peak BI — and points to Qlik’s sale talk and Tableau’s sudden stock drop as evidence. Traces roots to Hadoop ETL/MapReduce work and critiques data lakes becoming a data swamp (40 million web references). Gives a concrete win condition: embed analyzed, integrated signals into apps (example: Uber’s 3‑minute ETA) rather than expecting users to open separate BI tools.
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