Startup Showcase: Affinio
summary
Affinio builds a custom NoSQL graph database after trying Cassandra, HBase, DynamoDB and Redshift, because queries on a 500 million vertex dataset with 40 billion edges hit 30–45 minute runtimes; the engineered store is optimized for speed and cost and serves Tactus Cloud, a social insights platform that does real-time profiling and finds lookalike customers by mining network connections. The company just closed seed funding, offers a private beta, and plans CRM integrations.
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