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Strata Conference New York + Hadoop World 2013

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Separating Hadoop Myths from RealityJack Norris10m
Claims that commercial Hadoop distributions all behave the same are rebutted with architecture: MapR removes Java layers and the HDFS single-write choke…
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Big Impact from Big DataKen Rudin12m
Facebook treats Hadoop as the store of lowest‑grain event data and uses relational systems for transformed, aggregated and trending analysis; exploratory…
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Five Surprising Mobile Trajectories in Five MinutesTony Salvador05m
Claims five mobile trajectories for the next decade: Seven billion futures, Hyper Digitization, Hyper Individualism, Hyper Collectivity and Hyper…
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Can Big Data Reach One Billion People?Quentin Clark05m
Microsoft commits to consumerize big data by putting analytics into tools people already use: HDInsight GA on Azure, Hadoop integration with Hortonworks…
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What Makes Us Human? A Tale of Advertising FraudClaudia Perlich08m
Performance metrics suddenly double over two weeks after adding 10 billion daily bid requests, triggering an investigation that finds networks of sites passing…
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From Fiction to Facts with Big Data AnalyticsBen Werther05m
Claims that Platfora turns Hadoop data into actionable insight by automating deep processing, pushing analytics in-memory, and surfacing connected behaviors…
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Towards Strata 2014Roger Magoulas05m
A salary survey of about ~500 US respondents reports a median income of $110k (25th $90k, 75th $140k) with a 10k increment survey bucket and a cap near $250k…
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The Economic Potential of Open DataMichael Chui14m
Research estimates open data can unlock over $3 trillion in annual economic value across education, transportation, healthcare, energy and finance, with more…
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The Future of Hadoop: What Happened & What's Possible?Doug Cutting15m
Hadoop evolves from a brittle batch system into a scalable, reliable, secure kernel that other tools plug into: Pig and Hive add higher‑level queries, HBase…
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Designing Your Data-Centric OrganizationJosh Klahr12m
Companies pivot manufacturing value into software by building 24 data-driven applications that generate $400 million from predictive maintenance and clinical…
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Encouraging You to Change the World with Big DataDavid Parker06m
Examples of concrete deployments: a University of Kentucky project uses Hadoop to analyze students’ click, submission and exam text to flag underperforming…
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The Value of Social (for) TVShawndra Hill11m
Claims that public social data predicts viewership and ad impact using real Twitter handles, Experian/Facebook demographics and GetGlue/Biggle check-ins…
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Ubiquitous Satellite Imagery of our PlanetWill Marshall10m
Planet Labs launches ultra‑compact 10×10×30 cm imaging satellites, first two demos flown in April with the fastest processors and more memory than previous…
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The Big Data Journey: Taking a holistic approachJohn Choi06m
Positions big data as an aspirational state rather than a single project, where big data equals more data enables questions previously impossible and demands…
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Rethink How You See DataSharmila Shahani Mulligan09m
ClearStory presents a system that turns weeks of ETL and modeling into minutes by data harmonization across relational, Hadoop, flat files and external…
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Can Big Data Save Them?Jim Kaskade09m
Claims that focusing on an application — not a Hadoop stack — turns big data into actionable cancer results: start with a use case, expand from 15% to 100% of…
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Changing the Face of Technology - Black Girls CODEPeta Clarke, Donna Knutt05m
Black Girls CODE sets a concrete goal to teach 1 million girls to code by 2040 and reports having served over 2,000 girls in two years through chapters in…
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Beyond R and Ph.D.s: The Mythology of Data Science DebunkedDouglas Merrill08m
Claims that big data doesn't really exist and that new math or hiring Ph.D.s alone will fix modeling problems; company uses big-data underwriting and R but…
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Is Bigger Really Better? Predictive Analytics with Fine-grained Behavior DataFoster Provost10m
Case study compares models built from 200–300 sociodemographic and geographic variables versus models that add one million customers described by 3 million…
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O'Reilly Data Innovation Awards05m
O'Reilly Data Innovation Awards presents concrete wins: Monica Martinez placed via Strategic Data Project uncovers root causes of low graduation rates in…
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The Evolving CorporationJim Stogdill17m
Argues that corporations evolve from a bureaucratic lizard brain into map‑based, higher‑IQ systems by adding sensors, networks and analytics; cites 1954…
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Startup Showcase: Alpine Data LabsBruno Aziza03m
Alpine Data Labs offers a scriptless, web-enabled visual analytics platform built specifically for Hadoop and other MPP stores that executes analytics where…
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Startup Showcase: HazelcastMiko Matsumura05m
Hazelcast is an open‑source in‑memory data grid that exposes distributed maps, queues, topics and lists via a 2.6MB jar that gives applications access to…
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Startup Showcase: MevokedArun Ravi04m
Mevoked presents an analytics platform that correlates online and mobile behavior with child mental wellness, shipping a parent app that acts as a smarter…
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Startup Showcase: AppuriDamon Danieli03m
Appuri consolidates scattered customer signals into a single unified customer profile and exposes that profile through a smart pipeline for real-time data…
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Startup Showcase: SqrrlMark Terenzoni04m
Sqrrl presents a real-time big data platform that enforces cell-level security so every field carries its own access rules, not just coarse user roles. The…
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Startup Showcase: AffinioTim Burke, Stephen Hankinson06m
Affinio builds a custom NoSQL graph database after trying Cassandra, HBase, DynamoDB and Redshift, because queries on a 500 million vertex dataset with 40…
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Startup Showcase: PlaceIQNiladri Batabyal, Jonathan Lenaghan07m
PlaceIQ ingests location streams from hundreds of millions of devices and billions of ad requests into an end-to-end geospatial pipeline that conflate cluster…
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Startup Showcase: WebKiteEric Silver06m
WebKite turns a spreadsheet into a faceted, searchable site using HTML, JavaScript, CSS, global variables and simple command structures and removes the need to…
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Startup Showcase: Metric InsightsSteve Mock04m
Metric Insights claims to solve dashboard overload by delivering only the small slice of metrics that matter rather than making users hunt through many views…
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Startup Showcase: FortscaleIdan Tendler05m
Fortscale turns siloed logs into ranked alerts by running machine learning algorithms over enterprise Hadoop-scale data to build user behavioral profiles…
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Startup Showcase: JethroDataEli Singer04m
JethroData claims to deliver the fastest SQL queries on Hadoop by indexing every column on the fly so queries read only needed rows instead of doing full…
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HDInsight and HadoopQuentin Clark09m
Microsoft announces HDInsight for Windows Azure GA — a hardened, cloud Hadoop/HBase offering built with Hortonworks and aimed at making big data accessible…
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The Integration CompanyAsh Kulkarni10m
Claims a concrete product called Vibe engine that maps once and deploys to Teradata, Informatica grid, Hadoop or cloud, letting existing Informatica developers…
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Big Data and the Fact-Based EnterpriseBen Werther08m
Claims that BI = BS and that businesses need big data analytics for regular users, not just data scientists. Describes a Platfora-style stack that runs event…
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New Technologies with Big DataTony Salvador07m
Argues that social science must sit alongside engineering, using people as the primary sensors to spot cultural shifts, question claims, and run field work…
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HANA and Real-Time InsightsDavid Parker06m
Claims that SAP HANA delivers in-memory transactional + analytical processing and federates queries to Hadoop (partnership with Hortonworks) to give real-time…
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Hadoop Virtualization with VMwareJoe Russell05m
VMware virtualizes Hadoop while claiming near bare‑metal performance after extensive benchmarking and a contributed patch called HP Hadoop virtual extensions…
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The Future of Hadoop in EnterpriseMike Olson08m
Hadoop shifts from research toy to production backbone: five years in and the platform runs mission-critical deployments across finance, telco, retail…
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Integration and Ecosystem of HadoopDoug Cutting06m
Project is named Hadoop in 2006 and grows from a MapReduce split into a platform that Cloudera commercializes over four years with training and support. Claim…
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Apply Small Data to Big DataBaron Schwartz, Kyle Redinger05m
Argues that most big-data projects become expensive fluff and instead turn big data into small data by measuring fewer, targeted metrics. Describes a product…
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Open Data and Its Economic PotentialMichael Chui05m
Finds that opening data across seven sectors unleashes about $3 trillion in annual value, with roughly 30% from benchmarking and more than half of benefits…
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Debugging HadoopPhilip Zeyliger09m
Claims that debugging shifts from single-machine deep dives to first locating outlier machines across clusters and tracing cross-node interactions. Recommends…
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Predictive Modeling and Machine LearningClaudia Perlich07m
Argues that companies are still in the infancy of extracting value from granular data and that the big wins are organizational not algorithmic: data storage is…
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Mining the Field of Big Data StrategiesJohn Akred07m
Argues that the main obstacle to extracting value from big data is organizational culture not tools, with recurring client evidence that legacy mindsets insist…
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Data IntelligenceVaibhav Nivargi07m
ClearStory Data presents Data Intelligence as a converged platform + application that profiles and matches internal and external sources on the fly, requires…
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Hadoop and Big Data HypeJack Norris08m
Argues Hadoop is ready for production today and gives concrete benefits: $15–16k per TB vs a few hundred storage cost, faster low-cost analytics that let teams…
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Natural Language Processing and HadoopBenjamin Bengfort, Sean Murphy06m
Shows how to run NLP at scale by pairing classic pipeline steps — tokenization, parsing, feature extraction and model training — with Hadoop to process…
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interviewed – Ankur GuptaAnkur Gupta05m
MetaScale spins out of four years running Hadoop at Sears and offers three concrete products: consulting that maps Hadoop to existing EDW stacks like Teradata…
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Complementary Solutions with HadoopTasso Argyros07m
Claims a unified data architecture that layers Hadoop for collection and refinement, Aster for discovery and Teradata for warehousing, delivered as an…
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Social Data and TelevisionShawndra Hill09m
Describes how social networks link to TV by collecting public data via streaming APIs to build a dataset of billions of tweets and user links, processed with…
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Holistic and Right DataJohn Choi10m
Argues that right data beats raw volume and that enterprises must stitch relational systems and new stores into a single architecture with governance and…
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interviewed – Paul GroomPaul Groom06m
Claims that Hadoop cannot handle high-frequency BI workloads directly and that a scale-out in-memory platform fixes that by sitting between BI tools and…
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interviewed – Mike BartonMike Barton04m
Vertica positions itself as the middle layer between expensive EDWs and Hadoop data lakes, claiming customers move high-cost analytic workloads off…
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The Predictive EnterpriseAnnika Jimenez11m
Company frames a practical path to a predictive enterprise by connecting data platforms to application runtimes rather than stopping at Hadoop storage…
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Hadoop's Impact on the Future of Data ManagementMike Olson16m
Claims that Hadoop moves from edge to core and becomes an enterprise data hub that stores full-fidelity data, enforces security and lineage, and runs batch and…
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Strata Conference + Hadoop World 2013Mike Olson02m
Claims that meaningful signals like the interaction of multiple genes over time with the environment live in messy records and shows a working pipeline that…
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