Mining the Field of Big Data Strategies
summary
Argues that the main obstacle to extracting value from big data is organizational culture not tools, with recurring client evidence that legacy mindsets insist information must live in relational schemas even when using schema-less stores. Describes building real solutions: matching latency to use case (a next-best-offer must arrive during a call), and a participatory strategy process that produces a room full of advocates instead of a lone PowerPoint, which speeds adoption and reduces political pushback.
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chapters (5)
- 0:00Introduction to big data
- 0:27Organizational challenges
- 2:35Data-driven decision making
- 3:55Role of external guidance
- 5:27Participatory strategies
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