interviewed – Mike Barton
summary
Vertica positions itself as the middle layer between expensive EDWs and Hadoop data lakes, claiming customers move high-cost analytic workloads off Teradata-style systems into a data middleware tier that talks to both the data lake and traditional ETL/BI. It runs as an analytic platform on x86, interoperates with open BI tools, and HP’s acquisition expands enterprise reach. The stated goal is to make data more accessible to non-technical users for everyday decisions.
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