Big Data and the Fact-Based Enterprise
summary
Claims that BI = BS and that businesses need big data analytics for regular users, not just data scientists. Describes a Platfora-style stack that runs event analytics, visual funnel charts and segmentation directly on raw Hadoop data, and an automated pipeline built for Riot Games that ingests game events, materializes interactive lenses, and cuts time to insight from weeks down to an afternoon. Cites customers like Comcast, Netflix, Disney and the claim that ~98% of new data is web/mobile/IoT.
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