Doing “the most important thing” is a trap
summary
Claim: doing the most important thing is a trap when urgent noisy tasks crowd out core responsibilities. Uses the Eisenhower Matrix to separate urgent from important, and argues to do your role first. Concrete outcome: a rushed launch that technically works but spawns many post-release incidents, poor testing and broken iterations, and a missed opportunity to uphold long-term quality because urgent tasks were handled personally instead of delegated.
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chapters (10)
- 0:00Intro
- 0:37Choosing what to work on
- 2:55What went wrong
- 4:00Being busy is not the key
- 4:50The Isen Matrix
- 6:24Play to your role
- 7:02I fell into the trap
- 7:43What should I have done
- 8:28Defeating the trap
- 9:12Conclusion
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