Electric Vehicle Insights from Spatial Data
summary
A household-level model ranks UK households by propensity to buy a new battery EV using Experian Mosaic segmentation plus DVLA registrations, validated with satellite and Google Street View checks; the result highlights southern urban and coastal hotspots where demand is high but driveway access is low. Key claims: about 45,000 battery EV registrations last year (excludes hybrids), roughly 10 million households without driveways, maps combine driveway scores, public charger locations and gravity commuter flows, and the model gives measurable predictive uplift though not perfect.
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chapters (14)
- 0:00Introduction and team
- 0:29EV adoption and charging landscape
- 1:54UK EV registration trends
- 2:56Sector impacts of EV demand
- 4:21Demand modeling framework
- 5:23EV adopter segmentation
- 6:48Household-level demand ranking
- 7:30Driveway availability model
- 8:54Combining demand and driveway data
- 9:36National to local insights
- 11:44Charging point placement strategies
- 12:46Household-level targeting
- 13:29Global expansion plans
- 14:10Q&A and closing
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