Expert Panel | Location Data in Retail & Real Estate: Delivering an ROI Through Analytics
summary
Panelists describe concrete workflows: ingesting feeds from 1,500 data publishers, joining Royal Mail and Ordnance Survey address layers to match roughly 34.5 million addresses, and using BigQuery, Google Earth Engine and CARTO to build an OA‑level app (≈650 households) that surfaces EPC ratings across 25 million EPC addresses for targeted retrofit spend. Deterministic matching (a patented solution) fixes most joins, mobility data reveals tenant‑mix opportunities (shift toward services), and EPC+deprivation overlays drive investment decisions.
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chapters (11)
- 0:00Introduction to panel
- 1:55Role of geospatial analytics
- 3:38Key attributes for analysis
- 6:48Data collection challenges
- 8:51Success stories and EPC data
- 10:37Government data accessibility
- 11:59Tooling and AI limitations
- 13:00Cross-sector learnings
- 16:31Hybrid work impact on retail
- 18:56Market differences globally
- 19:58Future of virtual shopping
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