The 'Prosumer' Economy and NFTs: Getting to the Next Level in Entertainment
summary
Launches virtual K‑pop group aespa (Nov 2020) with debut "Black Mamba" hitting 100 million views faster than prior K‑pop MVs and follow‑ups topping Korean charts and reaching an unprecedented Billboard 200 position for a pop girl group. Builds an SMCU metaverse and a mixed‑media format Kawoman/CWMA (cartoon webtoon motion avatar novel). Proposes Pink Blood fan funding and NFT model where 100–1,000 co‑creators share percentages, NFTs hold lifetime value, require NFT marketplaces and face regulatory questions, and metaverse acts as simulation for real‑world product testing.
AI-written summary · about
chapters (10)
- 0:00Metaverse NFT importance
- 1:12aespa's success in metaverse
- 3:42SM's SMCU virtual world
- 5:53Prosumer era and Pink Blood project
- 8:20Creator participation via NFTs
- 10:12NFT exchange and legal regulations
- 11:37Metaverse's real-world impact
- 13:44Metaverse and robot future
- 14:27Korea's metaverse NFT leaders
- 15:31Conclusion and SM's future
related talks
08mBeginning of Open Architecture Entertainment
38mFandom-Driven IP in the Web 3.0 Era
21mWhy We Decentralize Important Decisions as Kpop Idols
47mEnter the Metaverse
30mFrom Pixels to Narratives: Exploring the Impact of Storytelling and Community on Web3
25mPowering a new world of streaming with NFTs
40mThe Rise of the Creator Economy: Looking Back, Looking Forward
27mSocial change and inclusive economic opportunities in the metaverse