How R-Maps Showed an Old Industry a New Route
summary
Economic consultants introduce R maps to an industry that relies on SAS and Stata, build interactive maps plotting store locations and draw 0.5 mile radius buffers to test proximity-based competition for a large price‑fixing case. The map shows multiple independent coffee shops within half‑mile of Starbucks, countering expectations and convincing leadership to adopt R for visualization and later model fitting, data processing, and evidence presented in deposition and court.
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