Getting Your Security Budget Approved Without FUD
summary
Describes six factors that CISOs use to quantify security needs and justify budgets to non-technical executives, based on research and data from over 40 interviews with high-profile CISOs. Focuses on practical, non-FUD approaches for getting security budgets approved rather than technical controls or specific technologies.
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chapters (11)
- 0:00Intro
- 1:45Why Is Selling Fear So Compelling?
- 4:41Security Leaders Are at a Structural Disadvantage
- 8:02The Key Principles of Selling Security
- 8:39Exploit Pet Projects
- 10:13Account for Business Environment
- 11:30Tailor to Your Specific Vertical
- 12:15Capitalize on Timely Events
- 13:23Consciously Cultivate Credibility & Relationships
- 14:57Capture Successes & Over-Communicate
- 15:42Conclusion
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