Alyona Vladimirskaia at RIT++ 2012
summary
Presenter documents a severe developer shortage in Russia with metrics: roughly seven relevant job approaches per developer now, rising to about ten by year end, and hiring demand outstrips supply so recruitment costs make headhunting viable for only a few companies. Examines responses tried—regional hiring, campus outreach, internal training—and finds them inadequate; aggressive poaching by Western firms (Zynga, Google, Microsoft) means developers value pay/opportunity more than local project appeal, so building a strong employer brand is the only scalable countermeasure.
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