“RIGA COMM 2025” Women in Tech Conference / Karin Kuusk, Founder at MOTIVEER.eu
summary
Company builds MOTIVEER.eu, a search engine that matches companies to trainers, coaches and consultants and survives at least three pivots before landing on a sellable product. Voice loss prompts creation of an AI agent of me to deliver lines; resilience is framed as iterating despite uncertainty. Concrete lessons: hire professional sales and marketing early, distrust one-size-fits-all advisors, avoid paid naysayers, and take time off — e.g. four days walking three hours a day for clarity. Claim: startups teach practical wisdom more than valuations.
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