PyMC-Marketing: Customer and Marketing Analytics the Easy Way
summary
An open source library called PyMC-Marketing delivers two concrete modules: marketing mix models that are fully Bayesian on top of PyMC with a PyTensor backend and GPU support, and customer lifetime value tooling using RFM and gamma‑gamma monetization. The package returns channel contributions, adstock and saturation curves, ROAS and optimized allocations that report about a 10% uplift in one example, and CLV outputs like expected purchases (top customer ~4.3 over 10 periods), plus lift test and hierarchical geo integrations for validation and deployment.
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chapters (5)
- 0:00PyMC-Marketing intro
- 3:59Marketing mix models
- 19:09Customer lifetime value
- 30:31PyMC-Marketing future
- 36:12Closing & Q&A
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