A User Guide to Product Design
summary
Argues that measurable design maturity moves products from pretty interfaces to revenue impact citing a 2,000-company study and HBR finding design-driven firms outperform the S&P by ~228 percent and startups showing ~26x valuation lift. Recommends the practical stack: analytics + qualitative + testing (A/B and multivariate) to find what users actually do and why. Gives two builds: a LearnVest customer dashboard by a 6-person team that raised engagement and reduced paper billing, and an AOL mobile app rebuilt in 12 weeks that drew press.
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chapters (6)
- 0:00Intro
- 3:00The First iMac
- 4:55The Hand Raise
- 15:28Bring Friends Along
- 17:33The Playbook
- 20:28AOL Mobile App
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