5 things I learned about business from Bill Gates
summary
Five concrete management moves: plan as far as you can see and iterate by scrubbing assumptions, treat first movers as educators so Microsoft lets Internet Explorer go free and pours CDs to win market share, and buy tech or spend to integrate rather than rebuild as with Exchange which takes 8 years and $500M to reach 1 million users. Treat most unhappy customers as primary research — fix the Word table eraser pain, market the fix, and run scared about competitors while insisting on fast execution.
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chapters (7)
- 0:00Start
- 5:27Plan as far as you can see, when you get closer you can see further
- 9:13The first to market must invest in education
- 14:28Your most unhappy customers are your greatest source of learning.
- 19:39To win big, you sometimes have to take big risks
- 25:59If you're not running scared all the time, you're gone.
- 30:38Questions?
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