Workshop: Practicing the Language of Money
summary
Product work converts to executive language by framing outcomes as simple money stories using three numbers only: base count, price or margin, and a SWAGs range. Examples include upsell math (2,000 basic → €250k–€500k), churn savings (230k non‑renewals × $400 × 1–4% → $1–4M), transaction lift (180M trades × $3 × 1–4% → $0.5–2M) and platform delay costing 10–25M future revenue or 3–6M lost per quarter. Exercise: pair up, apply the count the digits template and multiply.
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