Intro Business and Finance Track
summary
Warm welcome to the Business & Finance track sets a practical agenda: move product teams from being seen as a cost center to a nonremovable value driver by using concrete P&L tactics and money stories. The session lays out four P&L levers — create revenue, protect revenue, avoid cost, save cost — shows how to turn a churn project into protect $5–10M of revenue, cites John moving AdSense from $2B to $12B for scale, and warns of 26,000 layoffs to motivate a cultural shift perception toward measurable business impact.
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