Sunset to sunrise: orchestrating a $1B+ product transition
summary
Company announces three-year end-of-life for the Data Center portfolio (code name Ascent), a $1B+ business used by 25 million users, and teams build migration tooling, an Ascent portal and a master roadmap in Jira Product Discovery to track outcomes like migration tool usage and portal traffic. Decision drives new products: isolated cloud and FedRAMP/C5–certified government cloud, exposes higher churn risk for some legacy products, and succeeds in unlocking new revenue streams while revealing gaps in early experimentation and product operations.
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