Privacy-Driven Digital Marketing - Insights

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" summary

Speakers from Google and Accenture Song discuss privacy-driven digital marketing, focusing on how data protection and changing international data-transfer rules affect marketing practices. The session covers trends and cooperative approaches for the data economy and how companies can adapt digital marketing strategies to comply with evolving privacy regulations.

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" chapters (11)

1. 0:00Introduction
2. 1:58Session goals
3. 4:092022 marketing highlights
4. 6:15Privacy frameworks
5. 8:43First-party data future
6. 10:11Marketing transformation
7. 13:43Implications for marketers
8. 16:30Additional topics
9. 17:54Key topics
10. 22:51Summary and events
11. 24:37Closing

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