Data protection as an obstacle to digitalisation?
summary
Accenture and Bitkom run a Europe‑focused study (Germany emphasized) using surveys, interviews and market data to test whether data protection blocks digitalization. Key findings: GDPR acceptance coexists with legal uncertainty and fragmented enforcement; 32% of companies cite data rules as a top cloud adoption pain; fines and compliance costs rise; an outsourced image‑labeling project fails when cross‑border transfers are barred, forcing an EU labeling rebuild and costs doubled, delaying product launches startups cannot survive. Practical fixes explored include encryption and new data‑protection operating models.
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chapters (6)
- 0:00Start
- 2:53Objective and Aim of the Study
- 3:34Objectives and Aim
- 3:55The Background of the Study
- 9:01Top Pain Points
- 10:39Findings
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