Marketing Web Shops
summary
FastSpring positions itself as an all‑in‑one checkout for web shops with over 3,000 customers and 20 years of experience, and Playtika reports 28% of revenue from direct to consumer, up 8% YoY. The core rules: you can host a web shop but you cannot link mobile users directly to a monetization page; instead route players to non‑monetized pages (news, tips) on a web portal. Tactics include weekly polls or daily free‑claim diamonds to build habitual visits, and centralize offers on one shop page to control routing and friction.
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chapters (6)
- 0:00Marketing web shops intro
- 3:56Direct-to-consumer monetization truths
- 7:49D2C marketing unique aspects
- 12:24Messaging in mobile games
- 18:03Routing and landing page strategies
- 21:55Adapting to regulations
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