Learn the key fundamentals to social casino game design, monetisation and marketing
summary
Company builds and tests several social casino products and finds a clear win: Scatter Slots uses quest/achievement mechanics tied to bet level to attract younger, more male players and becomes the breakout title, while Infinity Slots targets traditional older female players and a new poker variant adds achievement-driven hands. The market is roughly $4.5–5B, dominated by major manufacturers, whales are the high-value segment, clones appear quickly, and the chosen defenses are platform/App Store protections plus continuous product segmentation and rapid iteration.
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chapters (12)
- 0:00Introduction
- 0:55Scatter Slots
- 3:15Infinity Slots
- 3:54Slot Apps
- 7:14Segmenting
- 7:49Replication
- 9:07Poker
- 9:52Questions
- 11:06Why does social casino work
- 13:46Slot design
- 17:31Casual gamblers
- 19:07Asian markets
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