Fighting mobile apps piracy
summary
Claims that 97% of top Android premium apps and 87% of top iOS apps were pirated in 2014 and that freemium titles see ~80% (top 100 ~75%) compromise, with pirated installs often representing 20% of installs and sometimes up to 95%+, lead to concrete defenses: code obfuscation with ProGuard, APK encryption, server-side transaction verification. Tapcore offers detect and monetize pirated installs by serving ads or converting users back to Play Store copies; an experiment of uploading a softened pirated build to portals fails to reduce losses.
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chapters (9)
- 0:00Mobile app piracy intro
- 1:18Global piracy impact
- 4:28Misconceptions & engagement
- 7:27Market size & piracy context
- 9:14Piracy practices & revenue loss
- 11:42Detecting pirated apps
- 12:24Protecting apps from piracy
- 13:26Monetizing piracy alternatives
- 14:29Closing & Q&A
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