Do players find your games?
summary
Claims that App Store Optimization raises organic installs and revenue on autopilot, with concrete steps: optimize the app name and subtitle for descriptive keywords, target keywords that are relevant, popular and achievable, and use Apple Search Ads to lift organic rankings. Visuals matter — 50% of users decide from the first impression so nail icon, preview and first screenshot; aim for organic keyword positions in the top five and prioritize keywords where current organic rank sits around 6–50 for uplift.
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chapters (6)
- 0:00Introduction
- 1:27App Store optimization matters
- 3:14ASO ranking factors
- 5:19Visuals for first impressions
- 7:05Apple Search Ads strategy
- 9:13Q&A
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