Best practices in testing with new partners
summary
Starts UA with Facebook and Google because they deliver highest LTV via value optimization and app event bidding, but Google UAC needs large budgets so many begin on Facebook; programmatic DSPs and in‑app header bidding are rising. Teams warn of fraud, baiting with test credit, and opaque resellers; recommend a standard checklist (inventory, ad formats, API/tracking, QPS) and upload lookalike audiences to new DSPs. Pricing choice matters — CPI vs CPM shifts risk — and soft launches plus product‑UA sync are essential.
AI-written summary · about
chapters (8)
- 0:00Introduction
- 2:57Self-attributed networks today
- 10:20Evaluating testing partners
- 23:11Prioritizing calls and pricing
- 30:58Programmatic partnerships
- 37:38Soft launch and targeting
- 38:41Team structure and collaboration
- 40:48Q&A
related talks
37mEmbracing complexity and compliance in modern user acquisition
46mWhat Does Success Look Like in UA?- 37mEmbracing complexity and compliance in modern user acquisition
23mJoined up thinking: Optimising UA effectiveness by aligning campaigns with live ops strategies
32mPanel: Leading Tactics in User Acquisition in 2020- 23mJoined up thinking: Optimising UA effectiveness by aligning campaigns with live ops strategies
25mPublishing, Partnership & Problems
19mThriving in the App-ocalypse