The global launch Of Diggy’s Adventure
summary
Pixel Federation relaunches an older Facebook game as a mobile title, runs a global UA sweep with Facebook and Amazon and an in‑house BI to measure KPI changes, and spends one million EUR a month during peak launch, reaching over five million EUR in less than three months and 10 million installs. CPI lands around $0.50 on iOS and $0.25 on Android, onboarding and loading time get fixed (from ~1 minute), a 60‑day ROI is hit, and retention sits at day‑1 retention 28% day‑7 13%.
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chapters (11)
- 0:00Diggy’s Adventure launch
- 0:46Pixel Federation and the game
- 2:11Soft launch purpose and stages
- 3:41Soft launch countries and KPIs
- 5:32Soft launch improvements and testing
- 7:37ASO and organic conversion
- 8:22Analytics for game improvement
- 9:29Global launch strategy and budget
- 10:56Scaling ad spend and achievements
- 12:42Lessons learned and performance
- 13:46Key takeaways
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