Pitch Perfect
summary
Practical checklist for getting investment: stage-specific asks (typical examples £30k, £250k, £750k) and realistic routes — friends/grants/accelerators at low levels, publishers or angels for mid, multiple tranches + publishers/VCs for larger raises. Investors screen in ~30 minutes, then full evaluation with tax, legal and board sign-off. Key demands: a playable prototype, data-driven forecast framed as “what could success look like”, analytics (Reflection/AppTopia-style), clear budgets, no personal guarantees, and evidence the team can execute and iterate.
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chapters (16)
- 0:00Start
- 0:15How To Get Investor Ready
- 8:43What Do Investors Really Look for
- 9:34Screening
- 15:56Market Knowledge
- 16:56Rapid Growth Potential
- 18:03Good Working Practices
- 18:49Forecasting
- 21:02Route to Market
- 24:30Business Vision
- 26:30What Do You Want in a Prototype
- 27:32Overriding Factors
- 29:36Equity Funding versus Project Funding
- 30:45The Focus of the Pitch
- 31:26Summary
- 32:35Questions
