”Casually Hardcore” - How Hardcore and Casual are Outdated Terms
summary
Argues that "casual" and "hardcore" are outdated labels and supports that with history (Pong), market data (67% play mobile games three to four times a week but would not call themselves a gamer), and fourteen years plus of publishing experience building over 100 mobile titles (match‑3, hidden object, Gardenscapes, Homescapes). Recommends design moves that actually change results: don't design a pink gun, favor social nurturing and collaborative mechanics (Transformice cooperative sessions), add meaningful story, creative tools, and audience research rather than repainting existing games.
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