Speed Panel: Monetisation With In-app Bidding
summary
Panelists describe moving to in-app bidding as a mix of wins and work: mediation tools like MAX and ironSource enable 2500 to 1250 line items cuts and faster A/B testing, resulting in higher fill rates, lower latency and more impressions per DAU, with measured revenue lifts typically 5–20% in many markets. Setups commonly become hybrid (bidders + waterfalls), require a few thousand DAU to test reliably, and need separate LAT-only waterfalls plus close monitoring for iOS14 and networks (Facebook) that restrict impression-level data.
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chapters (18)
- 0:00Intro
- 0:55Welcome
- 1:42Expectations for inapp bidding
- 2:50Higher ECPMs
- 3:47Hybrid Setups
- 5:42Benefits of Inapp Bidding
- 7:01Optimization of Inapp Bidding
- 8:12What is your favourite feature or capability
- 9:57What is the data transparency
- 11:29Fill rate
- 13:25User acquisition and monetization
- 14:46Revenue lift or decrease
- 17:08iOS 14 impact
- 18:48Uncertainty
- 21:03Questions
- 21:59How much do you need
- 24:46Every game is different
- 26:30How to push the bidders
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