The Key Role of Ad Creatives in Advertising Game & Tips on Creative Optimisation
summary
SocialPeta data shows ~38,000 active mobile game advertisers and an average of 543 creatives per game this half, up 110% year‑on‑year, and maps a buyer journey of A/B test → skill up → maintenance that requires ~80–100 creatives to start, ~500–570 to scale and >1,000 across a full promotion. Top patterns: strategy ads use a sense of choice, three‑match ads become plot‑driven, live action rises in APAC; GardenScapes tops $3B, Lords Mobile $2B, and SocialPeta cites rCPI down 15% and CPM down 20%.
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chapters (6)
- 0:00Start
- 1:58Fiercer Competition in the Media Buying Market
- 7:05The Trend of Latest Hot Creatives
- 10:37Hot Creatives of [Lords Mobile]
- 13:41How to Define Hot Creatives?
- 16:28Hot Creatives of SLG Games
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