Speed Panel: How to Get Brands to Advertise in Your Apps
summary
Brands shift from wary to active after COVID, driving demand for mobile app inventory and pushing rewarded video in programmatic buys. Advertisers favor omni‑DSPs like Trade Desk and DV360 but lose patience without reliable attribution and viewability; publishers must expose clean audience data, optimize video ad experiences, enable deal-ready mediation integrations, and integrate ads into gameplay moments. Expect longer sales cycles for managed network deals (8–12 months) and regulatory pressure from age-appropriate design code (AADC) that forces safer, documented data flows.
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chapters (19)
- 0:00Speed panel intro
- 1:12Panelist intros
- 2:14Branded content today
- 3:40Brands in mobile gaming
- 5:48Games and advertisers
- 7:13Making it easy for brands to advertise in apps
- 8:17Micro vs macro brands
- 10:46Steps to attract brands
- 12:55Repurposing video creative
- 14:22Ads in gameplay
- 15:47Future of product placement
- 16:50Brand demand trends
- 18:57Key takeaway for devs
- 20:01Audience fit for brands
- 21:27Data and regulations
- 23:52DSPs and exchanges
- 26:00Games as media discipline
- 27:42Agency involvement needed
- 28:04Top DSPs and SDKs
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