Navigating market expansion: key considerations
summary
Data show consumer spend grows faster in export markets than home markets, with average spend per app highest in US, Japan, Korea and large-population markets (Brazil, Turkey, Indonesia, Mexico) punching above their GDP. Google Play classifies apps by product experience (content/feature/social) and maps markets into a 2x2 landscape so you can target growing quadrant (fast growth, e.g., messaging in Western Europe), emerging quadrant (high growth, low share, e.g., licensed video in India), or constraint quadrant and adjust localization, pricing, UA and product features (streaming, audio, social/community) accordingly.
AI-written summary · about
chapters (9)
- 0:00Market expansion challenges
- 1:27Market size and competition
- 4:24Market growth by category
- 7:36Product experience subcategories
- 10:56Growth insights for roadmap
- 12:21Market opportunity assessment
- 14:48Expansion strategies per quadrant
- 18:01Beyond market evaluation
- 19:49Tips for successful expansion
related talks
26mDesigning for Sustainable GROWTH/Digital Well Being
14mLearn about your audience: Mobile gamer insights
42mSuperstar Session: Making Your Game MENA Ready
19mGoing Global
17mAvoiding the culture shock:Making your app internationalized
28mMaximizing Your Game's Reach - A Quick Primer on Culturalisation
41mDesigning for Your International Audiences
21mEngaging players for the long-term